About us
Nidzign was born in Dubai by Nidhi Singh currently operating from India & is inspired to produce chic, timeless and effortless styles with the aim to bring to our creative community a brand that would reflect our vision of the world, both on a design and a manufacturing level, by being as ethical with the environment
Origins
When I started Nidzign, my heart was set on supporting the talented artisans in and around my village. While my commitment to the artisans of rural India remains unwavering, Nidzign has evolved. As I developed more products and expanded our collection, I discovered a passion for sourcing unique, handcrafted pieces that tell a story.
This realization inspired me to grow Nidzign into a multi-dimensional range of products—a creative one-stop shop that celebrates extraordinary craftsmanship with an evolved sense of creativity. Designed to be worn effortlessly from day to night, from city streets to sandy beaches, our resort and beaded pieces have become wardrobe staples for the travel-ready, sophisticated yet effortless woman of the world.
Fashion as a Force for Good
For me, fashion is more than just style—it’s a force for good. I focus on building meaningful relationships with each artisan partner, working only with those who are as transparent as I am. I believe you have the right to know who made your piece, where it came from, and the journey behind it.
I Am Nidhi Singh
I was inspired to introduce crochet and hand-beaded collections because of my childhood—when knitting and crocheting became my escape, a way to take my mind off negative thoughts and find peace within. What started as a hobby turned into a passion, shaping the way I see both myself and the world around me.
I truly believe that each of us has a purpose; we just have to find it, no matter the challenges we face. For me, that purpose is creating art—art that you can wear, cherish, and connect with.
Thank you for supporting my dream of making a living through creativity.